TRICISION
"Where big data, advanced analytics, and business acumen meet precision customer targeting."

Purpose
Our most popular modeling solution that allows marketers to select the best customers to receive a marketing effort to maximize response or revenue attributed to a specific effort or a series of efforts

Customer Segments
House file for retention, reactivation, cross-sell, and prospecting into non-buyers

Marketing Channels
Relatively high-cost channels like print, specifically catalogs, flyers, postcards, and other direct mail pieces

Typical Uses

• Select the customers that are most likely to purchase from Spring Home Collection Preview catalog or from the Spring Home series
• Select the lapsed customers that are most likely to reactivate if mailed the Camping catalog
• Identify the customers that have only bought women’s casual clothing but who would be most likely to purchase from a fall men’s catalog
• Identify non-buyers, such as ship-to customers, catalog requesters, or customers on an outside list, who would be most likely to convert to a buyer after receiving the Holiday Hardgoods catalog

Cost
$$

Learn More About Customer Targeting

Purpose
Our most advanced and sophisticated modeling approach that lets marketers choose the best customers to receive a marketing effort in order to produce incremental response or revenue, maximizing your marketing ROI by identifying which customers need a push to respond and which ones don’t

Customer Segments
House file for retention

Marketing Channels
High-cost, high-volume, frequent cadence print, like catalogs

Typical Uses

• Identify which customers would only purchase if they receive the Spring Women’s Drop 1 catalog and identify which customers would buy anyway
• An advanced use would be to drive a contact strategy effort to identify which efforts a customer needs in a series of campaigns over time

Cost
$$$

Purpose
Our most cost effective and versatile product offering that gives marketers the ability to quickly and easily identify hyper-specific audiences based on modeled characteristics for elements such as near-term value, channel preference, seasonality, product propensities, etc., as well as allow for the personalization of a marketing effort or the website experience

Customer Segments
House file for retention, reactivation, cross-sell and new customer acquisition through lookalike models

Marketing Channels
Relatively low-cost/high-volume digital marketing channels, email, online display ads, Google Customer Match (Search, Shopping tab, Gmail, YouTube, and Display), Facebook; relatively low-cost/general messaging print such as postcards, trifolds, and flyers

Typical Uses

• Make customer selects for three weekly email blasts with an average of five different versions per campaign
• Facebook lookalike model to feed their algorithm a representation of a specific customer segment for acquisition
• Make customer selects for a last-minute promotional postcard to your “best” customers

Cost
$